GI Tag For Wada Kolam or Jhini Rice from Palghar, Maharashtra
A geographical indication tag is the only way to protect the reputation of crops. GI Tags represent authenticity, the product’s unique characteristics, and the product’s place and heritage.
The concept of GIs essentially originated in Europe, mainly related to agriculture products and foodstuffs, eventually expanding to certain industrial products. After the TRIPS agreement was finalized in 1994 its protection as a form of Intellectual Property Right (IPR) has acquired statutory recognition in most countries. India is a member of the renowned World Trade Organization. Only after the year 2003 – specifically on 15th September – did GI Tags become a part of Indian goods.
About Wada Kolam
Wada Kolam or Jhini Rice cultivated among some farmers in the Palghar region of Maharashtra has been awarded a ‘Geographical Indication’ tag, which will provide it a unique identity and broader markets.
Wada Kolam is a traditional variety, and the grain is off-white in color. Wada Kolam carries a price of Rs. 60-70 per kg in domestic markets and has a sizeable demand overseas as well.
It is famous for its small grain, aroma, taste, and lightness. However, it is a low-yielding crop but the GI tag will help in exports and domestic trade as well.